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Welcome to the June edition of the Scio SaaS Newsletter, a practical and informative guide to Software-as-a-Service (SaaS) and On-Demand Business Best Practices, incorporating insights gathered from our experience building SaaS solutions for clients and along with industry highlights from leading practitioners and analysts in the industry.
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Haut Tec: SaaS Insights from Scio Consulting
SaaS: Towards an Agile Business Architecture – by Michael Dunham
A lot is said about SaaS as a technology – but what does the growth and acceptance of SaaS tell us about what is happening to the viability of traditional licensed software vendors as we go forward?
Recent economic troubles have contributed, but the reality is successful SaaS vendors are moving to business models that benefit greatly from a more “Agile” approach and so are many product companies. This is the introduction to our series on how successful vendors are delivering their software as a service by leveraging user experience data, streamlining product development and moving closer to end-users. Join us as we explore this critical subject…
Social Marketing: The Value of Crowds – by Michael Dunham
We wrote this article at the first of the year – but it remains by far our most popular post. Our own experience with social marketing points to very simple truths: It takes strategy, planning and thought, but simple tools like Twitter and WordPress can be the basis of a wider and richer conversation with prospects, customers and end-users and from the experience of companies like Dell – a very profitable conversation indeed.
Best of SaaS: Industry Insights We Read
Lessons Learned Running a SaaS Business – By Ben Yoskovitz
Through friends on Twitter we found Ben Yoskovitz of the Instigator Blog with his experienced insights on running a SaaS business in his article from March. His blog has many good articles of interest to Internet-based businesses and is one to put in your RSS reader!
How to Be a Cloud Computing Vendor – By Abraham Sultan
When Abraham and our friends at Apprenda write about cloud computing it is always worth a read and this article is no exception. This is very much a “business of SaaS” article that gives critical insights into some of the widely-held assumptions about cloud computing and decisions SaaS vendors should be thinking about.
QuickSprout – by Neil Patel
We found this entrepreneur’s blog through a conversation with Justin Pirie. Justin is very plugged into about the world of SaaS and new technology – so when he mentions someone he reads – it is worth a look. Don’t let Neil’s “I’m kind of a big deal” tagline fool you – it isn’t a self-promoting marketing blog. It is simple truths about being an entrepreneur in a world of new communication mediums and social media. Take a minute and see if it doesn’t get you thinking…
Best Regards,
Jeremy Beck
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Agility in On-Demand Product Development
Scio Consulting, LLC | San Jose, CA
Tel: 408-404-3897 x301
http://www.sciodev.com
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